Bold New York

Real Estate,  Sprint Zero, Custom Platforms, Web Design

If you need an apartment in New York City, chances are you consider working with a Real Estate Broker. They often boast exclusive listings and provide concierge-style services including application management, negotiating with owners, and navigating a hugely competitive market. The team at Bold New York did just that (and more), and we loved working with them to streamline their internal operations, resulting in better support for their clients.


When we began working with them in 2017, the Bold team wanted to invest in internal technology to manage listings and business operations for their company. They realized it would allow them a competitive advantage to instead use custom-built tools vs. relying on outdated off-the-shelf software. Not only did this remove operational risk (in case of outage or shutdowns), but they also gained operational savings in the future by building their own. That’s where we came in.


We worked with the Bold team to build software to create and publish listings that would appear on their website but also be distributed via channels like StreetEasy & the MLS. To ensure that their listings were being promoted effectively through city data, we served on the Real Estate Board of New York’s Technology Council for over two years, which allowed us to advocate for Bold’s needs and create groundbreaking solutions that aligned with city regulations.

Our solution also included designing and implementing an automated deal flow platform so that clients could start and complete each step of their application all the way through approval, resulting in dashboards and reporting for Bold’s agents both individually and across the firm. A custom-built CRM complimented this offering. And to ensure full scale adoption of the solution, we created user documentation & led agent training and interactive feedback sessions.


We were thrilled when Bold was acquired by real estate company Compass, and believe that the solution we built helped make this target acquisition more attractive.


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