Case Study: obé Fitness

Introduction

The premise was simple: letting people work out whenever AND wherever they want would change their relationship with fitness. The founders of obé started their on-demand fitness platform with this mission, and they looked to the Tanooki Team to help upgrade their offering.

Download the app.
Available for iOS & Android

Thinking about scale

We worked with obé team to create a scalable, customizable platform so that members could fulfill their fitness goals with both live-streamed and on-demand offerings. This required an assessment of their current platform via our Sprint Zero process. We proceeded to rewrite their front-end and back-end code, including an updated mobile app. We also replaced their prior video streaming option with a proprietary combination of Vimeo & JW Player, since their tremendous growth since launch required more robust video streaming capabilities.

Strong product

The results speak for themselves, with a strong membership accessing over 10,000 classes within 20+ class types, within their desktop, web, and streaming options. They offer over ten live classes a day, and obé also recently launched obé audio for screen-free workouts.

Learn more and sign up for a free trial at obefitness.com today.

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