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Case Studies

Hadley

College savings. With everyone pitching in.

A mobile app that helps family and friends contribute to a child’s education savings.

OUR ROLE
Research + design + development
PLATFORMS
iOS + Android
CONTEXT
Financial services

The brief

Make contributing feel simple.

Opening an education savings plan is one thing. Helping family and friends contribute is another. Hadley wanted contributing to a 529 plan to feel as straightforward as sending a payment. The systems behind that experience were anything but straightforward.

Hadley: Start with the flow.

Start with the flow.

We worked with founder Yosh Miller from the first prototype, mapping how contributions should work and researching the systems behind them. That early work helped the team connect a simple user experience to a complicated financial process.

Hadley: Connect the pieces.

Connect the pieces.

Working with the Hadley team and tools including Plaid, Stripe, and Skyflow, we designed and built the payment flow between bank accounts and education savings plans. The app keeps the steps clear for the person making a contribution.

IN THEIR WORDS

“Consultative doesn’t even scratch the surface of how collaborative this team is.”
Yosh Miller · Founder, Hadley

What are you working on?

Tell us what you want to build or improve. We’ll talk through your goals and where to start.